Coming up with Concepts and Packaging Design Services
After understanding your brand and customers, brainstorming begins. Initial concepts will be proposed that incorporate your brand vision while also appealing to your target market. Different themes, motifs, colors, graphics and layouts will be explored. Packaging elements like shapes, textures, types of closures and labels will also be considered. Multiple design directions may be presented for feedback before refining a final concept. The goal is to develop a unifying package design system that cohesively markets all your products.
Refinement and Pre-Production Prototyping
The chosen concept is then refined through an iterative process. Packaging Design Services prototypes are made using various materials and production methods to test functionality, structural integrity and graphics reproduction. Proportions, dimensions and scaling are precisely worked out. Copywriting is crafted to clearly communicate key messages in a compelling manner. Colors are finalized using industry standard Pantone specifications. Pre-press testing ensures all graphic elements will translate accurately into the finished product. Refinements based on client and stakeholder feedback lead to a finalized design ready for production.
Development of Additional Assets
To fully support a new packaging design, additional sales and marketing collateral may need to be developed too. This often includes product brochures, shelf talkers, display units, and online assets. Three-dimensional product configurations and Environments are also prototyped, alongside brand guidelines, to maintain consistency across all applications. Copywriting and graphic standards ensure the packaging design seamlessly integrates into the greater marketing efforts and user experiences both online and in-stores.
Regulatory and Production Planning of Packaging Design Service
Packaging designers can provide regulatory guidance to ensure compliance with all industry requirements for things like labeling, material restrictions, child-resistance and toxicology. They work closely with your manufacturing partners to optimize production efficiencies through formatting, specifications, revisions and prepress. Any needs for custom tooling, molds, machinery or special processes are identified and costed. Timelines and budgets are set to deliver finished goods within the planned launch schedule. Experienced project management throughout ensures a smooth transition into manufacturing and distribution.
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