Cooking videos are trending in the last few years and with food bloggers, vloggers, social media handles they have given chefs a platform to show off their skills, innovation and love for food. Many of these are far more entertaining than those text recipes or even pictures where the viewers can see and hear and even sometimes even taste the food because of the procedural demonstration. This way chefs can engage and convince their audience as well as create an atmosphere of togetherness around their brand.

The Recovery of the story in food video production

In the center of every food video there is a story. It means chefs are in the inspiring position to tell their audience a story in the form of food, dishes, ingredients, or cooking methods. It could encompass an array of subject areas such as narrative of the food vendor who prepared the dish, narrative of the cultural practices of the people from a particular region or country or the narrative of the origin of a certain food ingredient. Thus, embedding these narratives into the videos chefs are not only able to offer their audience tasty and beautiful dishes, but also evoke emotions response from their fans.

First, chefs need to put in a narrative structure if they are to tell a story that will be engaging for their audience to listen and even support. This structure typically consists of the following components:

1. Introduction: Offer information about the dish or the chef and, in general, set the stage for the video narrative.
2. Context: Describe what the food is, where they came from, or any stories about developing the dish.
3. Preparation: Break down the way of cooking the dish and explain the significant methods and components used in preparation.
4. Presentation: Present the final dish, making sure to explain how it looks, smells and more importantly, tastes.
5. Conclusion: Leave any concluding remarks or additional advice that can be useful when cooking the dish or with regards to the culinary experience in general.

When these elements are included in the videos, chefs are able to develop a strong storyline that will suit their audience well.

It also contains guidelines for creating techniques of engaging visualization narrative.

Alongside the plot, chefs used other forms of visual imagery to make more appealing their food videos to fans. Some of these techniques include:

• Composition: Use the rule of thirds and framing to capture well balanced and attention attracting shots in which viewer’s eyes go straight to the main focal points of the video.
• Lighting: Always pay attention to how well-lit your videos are because good lighting can make or break the dish, make it look more delicious and appeal to people’s appetite.
• Color: To create an emotional appeal, one should think about the color and how it fits to the video; the warm colors for a comforting food or bright for a summer dinner.
• Movement: When creating videos, use slow, purposeful motions to give people a feeling that everything is alive and they’re glued to their seats watching the food creation process.
• Editing: You should cut your videos properly, including using fade-ins and fade-outs, and other transitions in order to show the viewer what they should focalize on.

Thus, knowing these specific forms of visual communication allows chefs to craft food videos that are informative, as well as visually appealing and interesting.

Food Video Production: Its Effects on Chef Employment

As recognized, the primary use of food videos, as means of breaking down the visual image of food into components that are more easily appreciated, is not solely for entertainment purposes. For chefs, these videos can have a profound impact on their careers, providing various benefits such as:

• Brand building: The social media experience of watching foods is important for chefs to express their kind of flair, attitude and approach towards handling foods which ensures that they create a high brand equity in the food market.
• Increased exposure: Through sharing of videos in their working accounts chefs are able to reach more people hence bringing about exposure to their brand meaning that fruitfully they stand high chances of growth in their business.
• Engagement and community: With food videos, the chef is also able to establish a personal interaction with the audience by inviting them to share or comment on a particular video post by the chef through sharing their own experiences, recipes or thoughts about the chef’s post.
• Collaboration and partnerships: The nature of food videos makes it easier for chefs to interact with other people interested in food including other chefs or influencers and possibly form business relationships with them.
• Valuable content for websites and blogs: Food videos can be used again and form a part of a Chef’s website or his blog which provides a useful content that serves as a draw.

Therefore, we could suggest that, increasingly, visual storytelling becomes a potent platform for chefs by providing these professionals with the option for presenting their work and experience as well as being a means to share fine meals with people all over the world. In incorporating narratives, and interesting visual appeals, chefs are in a position to make food videos that not only interest the audience but also help brand enhance chefs’ careers. With the food video production occupying a more significant portion of consumers’ time, those chefs who accept this trend and become a connoisseur of visual information, will undoubtedly take significant advantage in the increasingly complex climate of the culinary market.