The global parenting apps market comprises various apps that offer parenting solutions and help track baby growth, health, activities, feeding, sleep patterns, etc. Parenting apps make parenting easier by allowing users to access important information and educational resources regarding pregnancy, baby care, infant development, and other parenting-related topics. These apps also assist parents by enabling them to organize schedules, set reminders for medicinal doses and appointments, record important milestones, create task lists, and more.
The Global parenting apps market is estimated to be valued at US$ 905.2 Mn in 2024 and is expected to exhibit a CAGR of 7.6% over the forecast period 2024 To 2031.
Key Takeaways
Key players operating in the global parenting apps are Babytree, BabyCenter, BabyGogo, BabyTime, TalkingParents, BABYTIME, Nighp Software, The Bump, BabyNursing, Kinedu, Parent, Cue, Peanut, Winnie, OviaHealth, Playfully, BabyGogo, WebMD, AppClose, Baby Connect, MyMedela, Cozi, Qinbaobao, and ivybaby. Major players are focusing on product innovation and development to cater to the growing demand. For instance, in 2022, Babytree launched a new AI powered Babycare Assistant to enable one-stop parenting support.
The Global Parenting Apps Market Size offers significant growth opportunities with increasing digitization and adoption of advanced technologies such as AI and machine learning. Major players are investing in R&D to integrate newer technologies and develop more robust features to attract more users.
The market is also witnessing rapid global expansion with growing availability of high-speed internet and widespread usage of smartphones. Major players are focusing on expanding their international presence and launching parenting apps in various regional languages to cater to a larger parent community.
Market Drivers
The main driver boosting the global parenting apps market is the growing user adoption of smartphones and rise of the digital era. More and more parents today rely on their mobile phones for everyday tasks including accessing parenting information and resources. Parenting apps offer immense convenience to new parents who can easily get solutions to their queries online. The rising internet penetration worldwide has further supported the adoption of these apps. The COVID-19 pandemic has also propelled digital transformation and accelerated usage of parenting apps as social media became a primary source of support for parents.
PEST Analysis
Political: Parenting apps help users comply with various child care laws and keep updated with policy changes related to child development and welfare.
Economic: Most parenting apps are offered either free or at minimal subscription fees, making them affordable options for young families and caregivers on a budget.
Social: These apps address changing social trends such as increasing number of nuclear families, dual-income households and desire of new parents to learn modern parenting techniques from experts and peers.
Technological: Global Parenting Apps Market Size and Trends leverage latest technologies such as AI, personalized tracking, medical databases and social sharing to offer features like age-specific child development milestones, health monitoring, tracking of feeding/sleep patterns, photo sharing and expert advice on parenting challenges. Many also integrate with wearable devices and connected toys to create a smart ecosystem around child rearing.
North America currently holds the largest share of the global parenting apps market in terms of value. This is attributed to high adoption of smartphones and easy access to high-speed internet in countries like the US and Canada. Moreover, the region is home to several pioneering companies offering advanced parenting apps.
The Asia Pacific region is poised to witness the fastest growth in the global parenting apps market over the forecast period. Factors such as rapidly improving digital infrastructure, growing disposable incomes, increasing millennial population and changing social trends are driving the demand for parenting apps in emerging economies of China, India and Southeast Asia. In addition, cross-cultural exchanges have made Asian parents more receptive to modern child-rearing techniques.
Get more insights on- Global Parenting Apps Market
For Deeper Insights, Find the Report in the Language that You want.
About Author:
Ravina Pandya, Content Writer, has a strong foothold in the market research industry. She specializes in writing well-researched articles from different industries, including food and beverages, information and technology, healthcare, chemical and materials, etc. (https://www.linkedin.com/in/ravina-pandya-1a3984191)
