Social Media Marketing Tips for Growing Businesses in Houston
Start With Who You’re Talking To
A dentist in Katy and a food truck in Montrose are chasing completely different people. Plenty of businesses write for “everyone” and then can’t figure out why nobody comments. Go back to your best customers. Where do they live? What do they gripe about? What questions do they ask your staff every single week? Those questions are your content calendar. And since Houston is one of the most diverse cities in the country, talking to a specific neighborhood or community usually beats a generic voice.
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