Most viewed YouTube video content
Most viewed YouTube video content, as you may have guessed, is music videos. While entertainment has by far been the types of videos most people watch, there are many other video content types you can make and get the most out of your video marketing efforts.
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HubSpot found out that in 2022 that 77% of marketers say their company uses YouTube to host marketing videos. More businesses are using video as a marketing tool compared to the previous year. These stats show that video, especially mobile video, is ballooning, and businesses are starting to take notice. Have you taken notice? Have you started experimenting with video?
So what type of YouTube videos get viewed most? While not every video content will go viral, some video types are more popular than others. Here’s a handy list of the types of videos that get more views on YouTube.
1. Music Videos
most youtube views
Most viewed Music Video | Baby Shark
Here’s a music video we produced
We partnered with Paulette Nnorom, a lawyer out of Toronto, and created an animated music video. We’ve been making animated storytelling videos for a while, but this was our first time creating an animated video based on lyrics from a song.
This was one of the many fun projects we get to work on at Creamy Animation. If you need an animated music video, don’t hesitate to reach out, and we’ll be happy to help.
Most popular video on YouTube
Based on research findings by Statistica, it shows that music videos are the most popular video content type on YouTube.
The most viewed YouTube video in 2023 is the Baby Shark Dance video, with a staggering 12.3 billion views and counting.
This signals a trend toward the desire for entertainment, more than any other video content. We may not be all good singers, but you can leverage the skills of a good singer and musicians and produce a music video or jingle that could possibly go viral.
Credit: Statistica
2. Product Videos
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Great product videos connect with your audience on a personal level and help you sell your product better. The most successful video producers understand how to make a video that’s both entertaining effective in selling your product. The videos are so good and entertaining, the viewer doesn’t feel like they’re being sold something.
This SaaS product video is both entertaining, funny, and awesome. The video went viral and helped boost their business, and their products became an instant hit. As to whether their products are as great as the video, that’s a topic for another day.
B2B videos may not have the same flexibility as a B2C video, but an experienced video production company can help you determine what type of video is best suited to achieve your goals.
3. Video Interviews
Video interviews are one of the most popular videos for business. On the Bloomberg website, we found that both Bloomberg and Wells Fargo leveraged the popularity of The David Rubenstein Show. In their video interviews the host, who is the billionaire founder of the Carlyle Group, interviews notable personalities.
Most subscribed YouTube channels
The most subscribed YouTube channels produce content such as music videos, movies, shows, entertainment sports, and other video content types.
As of November 2023, the current most subscribed YouTube channel is T-Series, with 253 million subscribers and counting. The channel has held the top position since April 14, 2019. T-Series in Hindi and Indian music label that hosts music videos with captivating songs and YouTube shorts.
The seconds most subscribed YouTube Channel is MrBeast, with 210 million subscribers. This is the highest subscribers held by an individual. MrBeast in an American Youtube content creator who has created a name for himself and become a world phenomena through his elaborate challenges and giveaways.
The list includes Cocomelon, Sony Entertainment, Kids Diana Show, PewDiePie, Like Natstya, Vlad and Niki, Zee Music Company, and WWE.
4. Explainer Videos
views on youtube
Animated explainer videos have grown in eminence as a marketing tool and as website landing page videos. Topics such as healthcare, science, engineering, finance, and many others, are pretty complex. That’s where we need video content that explains concepts and ideas that are hard to understand.
Take this video, What is ChatGPT, for example. The video tries to tackle an important subject and explain what this Ai tech concept is and why it is a game changer. There’s no better way than to watch a short video about how it works, than trying to read about it.
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