Make Your Brand One Notch Higher with Custom Greaseproof Paper

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Find out how custom grease-proof paper can be used in maximizing your branding strategies.

Of such types of material, greaseproof paper has been considered one of the most popular items. Not only does it have its practical use as to not allow for grease or oil to seep through it is also a perfect chance to advertise your business. On its part, bespoke greaseproof paper brings out functionality with the option of attaining visibility which makes it a common affair in the food industry. Every day ranging from little food vans to large restaurants these are the things that are making businesses seek new custom greaseproof paper to be used to improve or create brand images for their products.

The Brand is the Power

Besides the basic application associated with the greaseproof paper sheet, custom goes a notch higher in branding. This makes it easier to have your logo, slogan or any other design that you may want on the paper making your customers have a smooth and coherent experience with your brand. Besides, each time customers use the branded paper, they relate with your business hence enhancing brand identity and recurrent use. This is especially important when you wish to convey your company’s ethos and visual identity, and therefore is a crucial aspect of your branding. 

Selecting the Best 

When selecting the best greaseproof paper to use in your business, there are very many factors that you need to take into consideration, which are as follows; The thickness and the coat on this paper are some of the most significant factors, that help to make the right decision of choosing the paper type for roasting and grease resistance. A tough, thick paper is the best type to use especially when wrapping foods such as burgers, nuggets, or any food item that is fried. Whereas the more delicate types of foods such as pastries or sandwiches require lighter paper. 

Interesting Applications

We can now see that greaseproof paper sheets are very useful and can be used as a serving plate, a bowl, a cup, and a serving tray. They also find application in use as liners for food trays, baskets, and boxes in cases where the food items are to be packed to enhance their presentation as well as protection. Also, they can be used in making confectionary products such as coating cakes to protect them from getting spoilt by absorbing moisture leading to making cakes soft and less crispy. Creatively branding might include the use of greaseproof paper sheets as placemats or napkins, thus giving your dining experience a different touch.

Advantages 

The following are the advantages of custom-printed kraft paper that make it worthy to be adopted by businesses. First, it enables one to create a competitive advantage in their brand since the experience each customer gets will be unique. Secondly, it is a cheap way of marketing since the paper on which the product is packaged also becomes an advertising tool. It can also get more environmentally conscious consumers on your side, thus improving the brand image of your company. 

On the Flexibility 

Takeaway and delivery services utilize greaseproof paper bags because of their utility and convenience to the customers. These bags are ideal for such foods as pastries, fried snacks, or sandwiches as they retain the heat of the foods and ensure that the foods remain intact as they are transported. To some extent, this is because the amenity perseveres with a professional feel by not staining the bags with oils and greases being grease resistant. Moreover, the greaseproof paper bags can be branded or made to feature your brand’s name or any design thus making the bag itself an advertising tool. 

Bulk Purchasing

This means that buying greaseproof paper sheets in large quantities is a wise idea in as much as it will help one cut down on expenses as well as having a constant supply of the packing material. The price is cheaper since you find that when you order in large quantities they provide it to you at a cheaper rate compared to other options. Also, if you are interested in a regular customer-supplier relationship, wholesalers usually offer an option for printed grease-proof paper at fair prices. This not only maintains the brand identity but is also a good strategy to be always ready in every context of customer demand. 

Conclusion

Custom greaseproof paper sheet is however not just an ideal covering type; it is also an essential tool in creating a brand identity for the customers. A few reasons why custom greaseproof paper may be the best investment for businesses include enhancing packaging appearance, improving the presentation of food, and getting customers to connect with the brand. Greaseproof paper can be used in the form of sheets, bags, or even be printed for specific use hence the numerous ways in which greaseproof paper is used.

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