The physical appearance and even where the store is located in Canada depend on a firm’s strategic positioning in a bid to entice customers to shop. Hang tags and labels are two major implements employed to pass information on the brand image of the product. They are different and have their relevance based on the type of product and the specific message that is being passed across to the customer.
This paper aims at discussing the differences between hang tags and labels, which will give an insight to Canadian businesses when choosing between the two.
Beyond the Dollar Sign
Hang tags are cards or papers possibly with a small string or ribbon that are usually hung on products accessible to the public. These incorporate logos on garments, fashion accessories, and other luxurious items. It provides a background to place your logo, the narrative of your brand, and the basic information regarding the product. They can be as basic as a custom price tag or, they can be as complicated as a mini catalog, therefore are suitable for the brands that wish to be very influential. This also proves that the mega trend is indeed valid since it conforms to the ‘green’ consumerism and at the same time, spruces up the image of the brand.
A Staple for Every Product
It should be noted that labels usually are made as having an adhesive back and thus can be stuck to the product or its cover directly. They are important in offering information like ingredients, how to wash or use it, and other properties on how it was manufactured. However, for the Canadian business, labels can be mandatory or recommended depending on the type of products that the business sells; especially in the areas of food and drugs where the labels contain vital information about the product. This means that labels can be created closely to suit every business situation and their capacity to meet the needs of products that are being marketed is incredible.
Design Flexibility
Regarding versatility, there are few, if any, initiatives that can confidently state that they can match custom hang tags with logo uniqueness in terms of design. These can then be made in a variety of shapes, and sizes and made of different materials making it possible for a business to make something unique. For instance, a company based in Canada that sells apparel could choose to use kraft paper hang tags that recreate a raw natural appeal to fit environmentally conscious customers.
Now to the contrary, labels are relatively more uniform regarding the form and dimensions they possess but are much more liberal in terms of the creativity that is allowed within the confines of such narrow borders.
Branding Impact
Hang tags are one of the most important promotional items while labels are crucial in branding; however, they work in different manners. Hang tags are perceived to be part of the identity that presents the company and its products, and this is well illustrated in the fashion business. It is a chance to communicate your brand message, share your brand’s values and touch the emotional cord of the buyer.
Thus, brand identification can be just as important as, although more utilitarian than, the use of labels. The first contact of a customer with an organization’s product, they inform the customer and usually form the first impression.
Cost Considerations
Another factor that should be considered is cost since hang tags and labels are priced very differently. In general, it can be said that hang tags cost more because of the material and print process, as well as the method of attachment. If Canadian businesses are on a small or limited budget, labels could prove to be more affordable compared to decals, particularly, if many are ordered at once.
But often, it is best to evaluate the long-term goal benefits of the company’s branding. Healing alternatives such as customized hang tags are relatively expensive compared to manufacturing costs, but they can help enhance the beauty of the product and give the consumer a valid reason to put a premium.
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Environmental Considerations
Since sustainability is gaining more importance to Canadian customers, the firms are in search of sustainable packaging. Although both hang tags and labels can be made from recycled or biodegradable stuff, there are more possibilities to underline these initiatives at hang tags.
For example, an ugly hang tag that is made out of recycled paper and has soy inks can convey a noble cause of environmental conservation. They can also be environmentally friendly with water-based glue and recyclable material but the message the label passes compared to a hang tag is not the same.
Conclusion
Branding and any impression that a customer has in the Canadian market, hang tags and labels are not logistic options that a company has to choose from, rather it is a strategic one. Hang tags are a perfect chance to make a breakthrough in your brand’s perception among the buyers while emitting the values of your enterprise and mothering a close-knitting with the customers. On the other hand, labels deliver all the required information practically and cheaply.
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