IMARC Group's report titled "Real-Time Bidding Market Report by Auction Type (Open Auction, Invitation-Auction), Advertisement Format (Video, Image), Application (Media & Entertainment, Retail and E-commerce, Games, Travel & Luxury, Mobile Applications, and Others), Device (Mobile, Desktop, and Others), and Region 2025-2033", The global real-time bidding market size reached USD 18.8 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 92.6 Billion by 2033, exhibiting a growth rate (CAGR) of 18.41% during 2025-2033.
For an in-depth analysis, you can refer sample copy of the report: https://www.imarcgroup.com/real-time-bidding-market/requestsample
Factors Affecting the Growth of the Real Time Bidding Industry:
- Increased Adoption of Programmatic Advertising:
Programmatic advertising is mainly responsible for the high automation of purchase and selling of advertisement space hence pushing the market forward. Real-time bidding is so favored by advertisers as they are able to address desired audiences in real-time, thus ensuring the ad spend is more effective, resulting in improved Return on Investment (ROI). Since more and more organizations use paid media to advertise their products and services, the demand for an RTB platform increases. In the same way, the rising popularity of mobil and video advertising also boosts this tendency, because RTB enables flexible and individual advertisement linkings in a number of media. RTB can also be useful for advertisers wishing to get access to a great number of inventories from different publishers.
- Advancements in Artificial Intelligence and Machine Learning:
The use of artificial intelligence and machine learning technologies offers growth in the market. They make it possible for RTB systems to process large volumes of data in a matter of milliseconds, hence giving better targets of audiences to be reached and the best bid that may be made. Machine learning algorithms can predict consumer behaviour, and the self-serving technology makes sure that advertisements reach the correct target market at the correct moment. This level of accuracy does not only optimizes the impacts of advertisement and communication media but also optimizes the delivery of content to consumers.
- Growing Focus on Data-Driven Marketing:
Due to the shift to data driven marketing, it was seen that the market was experiencing growth. A key finding from the analysis of trend is that data has become critical for advertisers when it comes to consumer behavior, choice and trends. Right through the RTB intermediaries, it becomes possible to utilize this data for delivering far more micro-segmented and specific ad campaigns that can also be modified almost in real-time according to metrics. It facilitates the ways through which brands tailor their marketing techniques to suit their target consumer, increase effectiveness and decrease inefficiency. The availability of large datasets and improvements in data processing tools are adding to the usage of RTB as the business world strives to improve marketing efficiency by utilizing data intelligence.
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Leading Companies Operating in the Global Real Time Bidding Industry:
- Adobe Inc.
- AppNexus Inc.
- Criteo SA
- Facebook Inc.
- Google LLC
- Match2One AB
- MediaMath, Inc.
- MoPub/ Twitter Inc.
- PubMatic, Inc.
- Salesforce.com, inc.
- Smaato, Inc.
- The Rubicon Project, Inc.
- Verizon Media
- WPP plc
- Yandex Europe AG.
Real Time Bidding Market Report Segmentation:
By Auction Type:
- Open Auction
- Invitation-Auction
Open Auction represents the largest segment as open auctions allow for broad participation and competition among a wide range of advertisers, leading to higher bid prices and greater inventory liquidity.
By Advertisement Format:
- Video
- Image
Video accounts for the majority of the market share. Video ads have higher engagement rates and effectiveness, making them highly sought after by advertisers looking to maximize their ROI.
By Application:
- Media & Entertainment
- Retail and E-commerce
- Games
- Travel & Luxury
- Mobile Applications
- Others
Retail and e-commerce exhibit a clear dominance in the market due to its reliance on targeted advertising to drive conversions and sales, making RTB an essential tool for their digital marketing strategies.
By Device:
- Mobile
- Desktop
- Others
Mobile holds the biggest market share owing to the pervasive use of smartphones and the significant amount of time consumers spend on mobile devices.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
North America's advanced digital advertising infrastructure, high internet penetration, and significant investment in programmatic advertising technologies place it at the forefront of the RTB market.
Global Real Time Bidding Market Trends:
The rising demand for video advertising is bolstering the market growth. Video content is becoming a dominant form of online media consumption, with platforms and streaming services attracting billions of viewers. Advertisers are increasingly investing in video ads to engage audiences, and RTB provides an effective way to serve these ads in real-time. The ability to target specific demographics, behaviors, and interests through RTB ensures that video ads reach the most relevant viewers, enhancing engagement and conversion rates. Furthermore, the integration of RTB with advanced video ad formats, such as interactive and shoppable videos, is strengthening market growth as advertisers seek to leverage the full potential of video advertising
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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