Global Fortified Salt Market was valued at USD 5.29 billion in 2021 and is expected to reach USD 9.30 billion by the year 2028, at a CAGR of 8.4%.
Salt is an ideal porter for micronutrient fortification and micronutrients like iodine and iron are provided by salt, which provides various nutritional benefits when one consumes it, salt with this micronutrient added is called fortified salt. Salt fortification is recommended as one of the most cost-effective ways to manage iron and iodine deficiencies because people of all income and age groups universally consume Double Salt (DFS) . is a type of table salt made from a mixture of iron and iodine? When consumed in a regular diet, it can help reduce iron deficiency and iodine deficiency which contributes to the growth of the fortified salt market.
Players Covered in Fortified Salt Market are:
Cargill Incorporated, Tata Chemicals, China National Salt Industry, United Salt Corporation, Kutch Brine Chem Industries, Sambhar, AkzoNobel, Schweizer Salinen, Ankur Salt, Windsor Salt, Annapurna Salt, Bajaj Salt, Super Salt, Shreeram Chem Food, Saboo Sodium Choro, Ahir Salt Industries, Hindustan Salt, Compass Minerals, Tamil Nadu Salt Corporation, and other major players.
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Clients who offer global or fusion cuisine ingredients can meet the growing consumer demand for diverse and exotic flavours, leading to higher customer satisfaction and loyalty. Investing in digital platforms for online ordering and delivery enables clients to reach a broader audience, expand their market share, and boost sales. In a digital-first environment, e-commerce delivery services are essential for staying competitive.
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Market Dynamics:
Drivers:
The major factor driving the global concentrated salt market is consumer preference for more nutritious foods coupled with higher consumption of concentrated salt than developing countries due to malnutrition because it occurs in children and adults. An important factor such as increased anemia due to iron deficiency further supports the sale of concentrated salt. Furthermore, the increasing demand for food preservation owing to increasing use of processed packaged foods is expected to accelerate the growth of the global concentrated salt market in terms of concentrated salt a they sell it.
Restraints:
It is likely that insufficient knowledge in developing countries, low purchasing power, health risks including tuberculosis and kidney diseases, and thyroid and papillary cancer due to excessive consumption may restrict global salt consumption the growth trajectory of the reinforced market during the forecast period.
Opportunities:
Growing support for e-commerce for staple foods is expected to boost sales in developed countries. The rise in abortions and low cognitive growth observed in children led to lower iron intake, government-initiated programs in developing countries to promote the benefits of fortified salt so encouraged, such positive steps will stimulate concentrated salt which grows industry and is expected to increase in the coming years.
Market Segments:
By Type:
· Iodine
· Iron
· Double Fortified Salt
By Application:
· Food Processing
· Household
· Animal Feed
· Hospitality & Services
By Distribution Channel:
· Hypermarket/Supermarket
· Grocery Stores
· Online
By Region:
· North America (U.S., Canada, Mexico)
· Europe (Germany, U.K., France, Italy, Russia, Spain, Rest of Europe)
· Asia-Pacific (China, India, Japan, Singapore, Australia, New Zealand, Rest of APAC)
· Middle East & Africa (Turkey, Saudi Arabia, Iran, UAE, Africa, Rest of MEA)
· South America (Brazil, Argentina, Rest of SA).
Regional Insights:
Asia Pacific dominates the market during the forecast period due to high population, high consumption of concentrated salt and major players in the region such as Tata Chemicals, Annapurna Salt, Bajaj Salt, Hindustan Salt, because of Tamil Nadu Salt Corporation.
Rising obesity rate will drive market expansion as more than one-third of adults in North America region are overweight. Concentrated salt helps deliver complete energy through adequate caloric intake, rather than depositing excess fat.
Due to the high salt intake in the European region, a salt reduction program has been adopted leading to an increase in sodium intake leading to a moderate increase over the forecast period.
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