Very finely ground coffee is boiled to make Turkish coffee. Although arabica cultivars are thought to be the best, robusta or a combination can also be employed. When the coffee is served, the coffee grounds are left in it. Coffee can be purchased ready-ground from numerous stores, ground to order by coffee merchants worldwide, or ground at home in a hand grinder designed for the extremely fine grind.
A specific pot known as cezve in Turkey and ibrik abroad is used to bring coffee and water—typically with added sugar—to a boil. The combination may be briefly reheated twice more to achieve the necessary froth, but it is removed from the heat as soon as it starts to froth and before it boils over. Approximately one-third of the coffee is occasionally poured into individual glasses; the remainder is put back on the heat and poured into the cups as soon as it reaches a boil. Traditionally, the coffee is served in a tiny porcelain cup known as a "coffee cup," or kahve fincanı.
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Leading players involved in the Turkey Coffee Market include:
Nestlé (Switzerland), Jacobs Douwe Egberts (Netherlands), Kronotrop Coffee Bar & Roastery (Turkey), Lavazza (Italy), Tchibo (Germany), Mondelez International (USA), Strauss Group (Israel), Illycaffè (Italy), Melitta Group (Germany), Massimo Zanetti Beverage Group (Italy), Kurukahveci Mehmet Efendi (Turkey), Selamlique Istanbul (Turkey), Kimbo (Italy), Paulig Group (Finland), Tata Global Beverages (India), Mehmet Efendi Coffee Roastery (Turkey), Özerlat Coffee (Turkey)Meira Oy (Finland), Lavazza Professional (UK), Tchibo Coffee International Ltd. (UK) and Other Major Players
Turkey Coffee Market Trend Analysis
Unique Preparation and Serving
Turkish coffee is prepared in a special pot called a cezve. The coffee beans are finely ground and then boiled in water. The resulting coffee is thick and foamy and has a strong flavor. Turkish coffee is often served with sugar and is traditionally drunk after a meal.
The unique preparation of Turkish coffee is one of the factors that drive its popularity in Turkey. The slow boiling process allows the coffee to develop its full flavor, and the fine grind gives the coffee a rich, thick texture. The foam on top of the coffee is also a distinctive feature and is often seen as a sign of quality.
International Expansion
The Turkish coffee market is a growing market, and there are a number of opportunities for businesses to expand their operations within Turkey. One such opportunity is internal expansion. This involves opening new stores or outlets in existing markets.
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Segmentation of Turkey Coffee Market:
By Forms
· Whole Coffee Beans
· Ground Coffee
· Instant Coffee
· Coffee Pods & Capsules
· Espresso
· Others
By Source
· Arabica
· Robusta
By Speciality Coffee
· Single-Origin Coffee
· Micro-Lot Coffee
· Organic Coffee
· Direct Trade Coffee
· Cold Brew & Nitro Cold Brew Coffee Others
By Process
· Caffeinated
· Decaffeinated
By Flavors
· Vanilla
· Caramel
· Hazelnut
· Mocha
· Cinnamon
· Others
By Distribution Channel
· On-trade
· Off-trade
By End-Users
· Individual Coffee Drinkers
· Coffee Shop Patrons
· Office & Workplace Consumers
· Catering & Hospitality Industry
· Bakeries & Dessert Shops
· Others
Key proposals of this report:
· Insights studies the important trends that advance the growth potential of the market.
· Important trends and factors driving or hindering request growth.
· Otoplasty market segmentation including data on products, types and end users, including key developments
· Competitive situation and market concentration status along with basic information of these players.
· Competitive developments such as expansions, agreements, new product launches and subscriptions.
· Detailed information on key factors affecting the growth of Otoplasty market opportunities, drivers, industry-specific challenges and risks.
· Information on the growth prospects of each region's market share.
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