Social gaming refers to playing games on social networks or multiplayer online games. Social elements such as comparing scores, competing with friends, and team play are major attractions of social games. The growing internet and smartphone penetration are supporting the adoption of social gaming. People can access easily social gaming platforms and play games on smartphones, tablets, personal computers, and other connected devices anytime and anywhere. With highly engaging graphics and ability to play with friends and family, social games are becoming increasingly popular. Most leading social media platforms like Facebook, Instagram, etc. have integrated social gaming options which allow users to play various casual, card, puzzle and word games against their online connections.
Key Takeaways
Key players operating in the Social Gaming Market are Zynga Inc., Activision Blizzard Inc., Electronic Arts Inc., King Digital Entertainment, Take-Two Interactive, Tencent Holdings Ltd., RockYou, Peak Games, and DeNA Co., Ltd.
The key opportunities in the market include growing usage of smartphones and cloud gaming, widespread availability of free-to-play games, integration of advanced technologies such as augmented reality and virtual reality in games. Major social media and tech companies are also focused on expanding their gaming portfolios which is opening newer avenues for growth.
Globally the Social Gaming Market Trends is set to witness significant expansion especially in developing regions of Asia Pacific and Latin America attributed to rising internet and smartphone base. The social aspect of gaming makes these games highly engaging for new and casual gamers from non-traditional gaming backgrounds. Continuous introduction of innovative game genres and platforms will accelerate the global adoption of social gaming.
Market Drivers
Increased popularity of smartphones is a prime driver as they allow seamless and personalized gaming experiences on-the-go. Growing preference for free-to-play games is another major factor augmenting social gaming uptake. Free games encourage greater participation and virality due to absence of initial investment barriers. Social elements such as chat features, leaderboards, achievements etc. promote ongoing engagement and monetization opportunities for developers/publishers. Rising internet and social media penetration worldwide has amplified the reach and connectivity for social multiplayer gaming.
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