Indonesia Dietary Supplements Market is estimated to be valued at US$ 17.61 Bn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 To 2031.

Key Takeaways

Key players operating in the Indonesia dietary supplements are Siemens Healthineers, Nordion Inc., Lantheus Holdings Inc., Guerbet Group, GE Healthcare, Curium, Bracco Imaging SpA, Bayer AG, Cardinal Health Inc., and NTP Radioisotopes SOC Ltd. The growing consumer preference for herbal supplements due to their perceived natural benefit is expected to drive the demand. There is a rising demand for sports nutrition supplements among athletes and gym enthusiasts which is expected to provide growth opportunities to market players. Technological advancements in supplement formulations focused on improving bioavailability and development of supplements targeting specific health conditions are expected to drive the market growth during the forecast period.

Market drivers

The Indonesia Dietary Supplements Market Size increasing health consciousness among Indonesian consumers is a key factor driving the growth of the dietary supplements market in Indonesia. The rising urbanization and busy lifestyles have led to increasing instances of lack of balanced nutrition among people which is augmenting the demand for dietary supplements. Moreover, the growing geriatric population prone to age-related deficiencies is also catalysing the market growth. The improving economic conditions resulting in rising disposable incomes is enabling consumers to spend more on healthcare and wellness products including dietary supplements.

Current Challenges in Indonesia Dietary Supplements Market
The Indonesia dietary supplements market faces several challenges currently. There is lack of proper regulation and control over manufacture, import, and marketing of supplements. This has led to proliferation of substandard and poor quality products in the market. Additionally, lack of awareness among consumers regarding importance and benefits of supplements has hampered the growth potential of this market. High price points of certain supplements also discourage consumers from adopting supplements on regular basis. Changing consumer preferences and rising health consciousness will play a crucial role in overcoming these challenges in coming years.

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