"Look, KD has been in the league for 14 years now, he gets the game. This isn't like KD is very upset about that, I think his goal is to generate discussion. This isn't a necessity as he's among the most famous athletes in the world, but I would say that joining the conversation is a way to show how much he appreciates our sport, and our relationship.

Involve himself in something he doesn't really care about however, he is aware of what his fans are interested in, which is super cool of him. I've got more respect for him than just about anybody I know. ""I think that the NBA provides us with a huge possibility to scratch the surface. There are so many stories to tell. If you consider the things surrounding social injustice, what we did to answer that, we have a real-world point of view that goes into our approach to that," Singh said.

Through an example of the game that combines his personal life and, in particular, his upcoming wedding, Singh illuminated how NBA2K has integrated so many aspects of everyday life with their sports. "That's the way we attempt to improve our game and I think that our sport is better positioned than any other in terms of the way you truly care for the people that play the game," Singh said.

With the emphasis placed on individuality, Singh said NBA2K wants their players to be able to experience the life of an NBA star through their game. Continuously adding new features to allow this to take place, Singh said the game can evolve with an ever-changing NBA.

"I remember 2K11 the very first time that we had Jordan featured on our cover I thought, "How can we make it bigger than this?' We had just put some legends into the game for the first time, this Jordan challenge is amazing it's graphics are incredible, but the evolution of MyCareer has taken it to an entirely new level. I believe we're just scratching the surface of what we can accomplish. "

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