Apart from your time, SEO is free if you manage it personally, unlike other marketing techniques such as pay-per-click.If your products and services have the ability to solve people’s problems, you just need to get in front of them on search engines. As search engines are the go-to place when they are looking for solutions.Any site which ranks higher on search engine’s results pages is generally considered trustworthy by the search engines, thus boosting the credibility of that business. So if one spends time improving the organic content using SEO tactics of using relevant keywords and pays attention to the site speed, it’s highly likely that the site will rank higher.